Adrienne's Classic Desserts

Building a full digital presence for a plant-based food brand, from website and recipe book to list-building, social media, and paid growth.

INDUSTRY

Food & Wellness

Engagement

Full Digital Setup

Year

2022

overview

About the Client

Adrienne’s Classic Desserts is a plant-based food brand built around the belief that healthy eating should still be enjoyable and full of flavor. Founded by Adrienne, the brand creates vegan and gluten-free desserts along with a growing collection of recipes designed for health-conscious consumers who want better-for-you options without sacrificing taste.

When she came to Tiffany Michelle & Co., Adrienne had a strong product, an engaged social media audience, and a clear vision for the brand, but she needed the digital foundation to support growth. There was no website, email marketing system, lead capture process, or paid strategy in place to expand her reach. She needed a complete digital ecosystem built from the ground up to turn brand awareness into customer growth.

THE WORK

Challenge & Approach

THE CHALLENGE

Adrienne had a compelling brand, a growing Instagram following, and a product to share, but she lacked the digital infrastructure needed to support growth. There was no website to showcase her recipes and offerings, no system to capture leads, no email strategy to nurture relationships, and no paid advertising strategy to expand her reach. She was creating meaningful value for her audience but needed the right tools and systems in place to turn that momentum into a scalable business.

THE APPROACH

Tiffany built Adrienne a complete digital ecosystem from the ground up. That meant designing and launching her website, creating a downloadable recipe book as a lead magnet, building an opt-in page to collect subscribers, managing her email newsletter, taking over social media content, and running targeted Instagram and Facebook advertising to grow her audience with the right people.

Project Details

Adrienne’s Classic Desserts​

INDUSTRY

Food & Wellness

ENGAGEMENT

Full Digital Setup

YEAR

2022

DELIVERABLES

What Was Built

Website Build

A full website designed and built to showcase Adrienne's brand, recipe library, shop, and story, giving her a professional digital home that reflects her values.

Recipe Book Creation

A branded, downloadable recipe book produced as a signature asset, both a premium content piece and a powerful tool to introduce new audiences to the brand.

Lead Magnet Creation

An irresistible freebie designed to attract her ideal audience, drive opt-ins, and start building a list of engaged, health-conscious subscribers from day one.

Opt-In Page Creation

A dedicated landing page crafted to convert traffic into email subscribers, with clear messaging, brand alignment, and a frictionless sign-up experience.

Newsletter Management

Ongoing email newsletter management to nurture subscribers, share recipes and updates, and keep Adrienne's audience engaged between visits to the site.

Social Media Management

Full social media management with consistent, on-brand content to grow Adrienne's presence and keep her community engaged across platforms.

IG Audience Growth

Strategic Instagram audience growth initiatives to attract followers aligned with the plant-based, health-conscious niche Adrienne serves.

FB Advertising

Targeted Facebook advertising campaigns designed to expand reach, drive traffic, and grow both her subscriber list and online shop.

WORK SAMPLES

Pages Delivered

OUTCOMES

Results & Impact

8+

Digital systems built from scratch

↑IG

Targeted audience growth on Instagram

Complete brand ecosystem live & converting

Testimonial

What the Client Said

"Working with Tiffany was exactly what my business needed. She took my vision and gave it a real digital home — the website, the recipe book, the opt-in page — everything looked professional and felt like me. She didn't just build things, she built them strategically. I finally feel like I have the tools to grow."
Adrienne
Founder, Adrienne's Classic Desserts
Services Delivered
  • Website Build
  • Recipe Book Creation
  • Lead Magnet Creation
  • Opt-In Page Creation
  • Newsletter Management
  • Social Media Management
  • IG Audience Growth
  • FB Advertising

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