Building a full digital presence for a plant-based food brand, from website and recipe book to list-building, social media, and paid growth.
INDUSTRY
Food & Wellness
Engagement
Full Digital Setup
Year
2022
Adrienne’s Classic Desserts is a plant-based food brand built around the belief that healthy eating should still be enjoyable and full of flavor. Founded by Adrienne, the brand creates vegan and gluten-free desserts along with a growing collection of recipes designed for health-conscious consumers who want better-for-you options without sacrificing taste.
When she came to Tiffany Michelle & Co., Adrienne had a strong product, an engaged social media audience, and a clear vision for the brand, but she needed the digital foundation to support growth. There was no website, email marketing system, lead capture process, or paid strategy in place to expand her reach. She needed a complete digital ecosystem built from the ground up to turn brand awareness into customer growth.
THE CHALLENGE
Adrienne had a compelling brand, a growing Instagram following, and a product to share, but she lacked the digital infrastructure needed to support growth. There was no website to showcase her recipes and offerings, no system to capture leads, no email strategy to nurture relationships, and no paid advertising strategy to expand her reach. She was creating meaningful value for her audience but needed the right tools and systems in place to turn that momentum into a scalable business.
THE APPROACH
Tiffany built Adrienne a complete digital ecosystem from the ground up. That meant designing and launching her website, creating a downloadable recipe book as a lead magnet, building an opt-in page to collect subscribers, managing her email newsletter, taking over social media content, and running targeted Instagram and Facebook advertising to grow her audience with the right people.
Adrienne’s Classic Desserts
INDUSTRY
Food & Wellness
ENGAGEMENT
Full Digital Setup
YEAR
2022
WEBSITE
A full website designed and built to showcase Adrienne's brand, recipe library, shop, and story, giving her a professional digital home that reflects her values.
A branded, downloadable recipe book produced as a signature asset, both a premium content piece and a powerful tool to introduce new audiences to the brand.
An irresistible freebie designed to attract her ideal audience, drive opt-ins, and start building a list of engaged, health-conscious subscribers from day one.
A dedicated landing page crafted to convert traffic into email subscribers, with clear messaging, brand alignment, and a frictionless sign-up experience.
Ongoing email newsletter management to nurture subscribers, share recipes and updates, and keep Adrienne's audience engaged between visits to the site.
Full social media management with consistent, on-brand content to grow Adrienne's presence and keep her community engaged across platforms.
Strategic Instagram audience growth initiatives to attract followers aligned with the plant-based, health-conscious niche Adrienne serves.
Targeted Facebook advertising campaigns designed to expand reach, drive traffic, and grow both her subscriber list and online shop.
Digital systems built from scratch
Targeted audience growth on Instagram
Complete brand ecosystem live & converting