Black Business Minded Women

An online marketplace built from the ground up — creating a centralized digital space for Black women in business to connect, be discovered, and grow.

INDUSTRY

Marketplace / Community

Engagement

Online Marketplace Build

Year

2021

overview

About the Client

Black Business Minded Women is a community-powered platform dedicated to celebrating, connecting, and amplifying Black women entrepreneurs across every industry. More than a directory — it’s a digital ecosystem where Black women in business can be seen, supported, and found by the customers and collaborators they deserve.

The founder, Connie Amos-Parsons, came to Tiffany Michelle & Co. with a powerful vision: build a marketplace that didn’t just list businesses, but created a real sense of community and commerce in one place. The challenge was building something that could scale with the mission — functional, beautiful, and easy for vendors and visitors alike to navigate.

THE WORK

Challenge & Approach

THE CHALLENGE

The brand had community momentum and a clear audience, but no centralized platform to bring it all together. Black women business owners had no dedicated digital home where they could list their offerings, be discovered by buyers, and connect with peers — and building a marketplace from scratch requires the right technical foundation to work well from day one.

THE APPROACH

Tiffany designed and built a full online marketplace on WordPress, integrating the tools needed to support vendors, buyers, and community members under one roof. The build was paired with on-brand copy and custom graphics — ensuring the platform felt as intentional and welcoming as the community it was created to serve.

Project Details

Black Business Minded Women

INDUSTRY

Marketplace / Community

ENGAGEMENT

Online Marketplace Build

YEAR

2021

DELIVERABLES

What Was Built

Online Marketplace Creation

Designed and built a fully functional online marketplace from the ground up — giving Black women business owners a dedicated digital storefront and the community a trusted place to shop and discover.

WordPress Website Build

Built the full site on WordPress with a custom Elementor layout — creating a multi-page experience that balanced community content, vendor listings, and clear calls to action throughout.

WooCommerce Setup

Configured WooCommerce to power the marketplace's commerce layer — enabling vendors to list products or services and buyers to browse, purchase, and connect directly through the platform.

Vendor / Directory Integration

Set up vendor profiles and a business directory structure so every member of the community could be found, featured, and represented with the visibility they deserved.

Copy Development

Wrote brand-aligned, community-forward copy across all key pages — making sure the platform's voice reflected the warmth, power, and purpose at the heart of the brand.

Branded Graphics

Created a suite of on-brand visual assets to bring the marketplace to life — from banners and category imagery to social-ready graphics that communicated the platform's identity at a glance.

WORK SAMPLES

Pages Delivered

OUTCOMES

Results & Impact

1

Fully built marketplace launched — zero to live

Vendor registrations and community sign-ups from day one

A platform Black women in business are proud to call home

Testimonial

What the Client Said

"Tiffany didn't just build us a website — she built us a movement hub. She took everything we envisioned for this community and turned it into something our members can actually use, be proud of, and grow with. From the look and feel to the way it functions behind the scenes, everything was done with so much care and intention."
Connie Amos-Parsons
Founder, Black Business Minded Women
Services Delivered
  • Online Marketplace Creation
  • WordPress Website Build
  • WooCommerce Setup
  • Vendor / Directory Integration
  • Copy Development
  • Branded Graphics

Discover other projects​

NOT SURE WHERE YOUR BUSINESS ACTUALLY STANDS?

Take the free Build Without Burnout™ Reality Check.
Find out what's working for you and what's still working against you.
Takes less than 10 minutes.