Black Woman Leading

A complete WordPress website build, with custom integrations, branded graphics, and conversion-ready copy for a media and community platform celebrating Black women in leadership.

INDUSTRY

Media / Community

Engagement

Full Website Build

Year

2022

overview

About the Client

Black Woman Leading is a media and community platform dedicated to amplifying the voices, stories, and achievements of Black women across every industry. Through editorial content, speaking engagements, a podcast, and a curated shop, the brand creates space for representation, inspiration, and connection at every level.

When they came to Tiffany Michelle & Co., they had a powerful vision and a growing audience but their digital presence wasn’t built to match the scale of what they were building. They needed a site that could carry the full weight of the brand and support multiple revenue streams in one cohesive platform.

THE WORK

Challenge & Approach

THE CHALLENGE

The brand was operating across multiple platforms including podcast, shop, speaking, and content without a centralized digital home to unify the experience. Their existing website lacked the integrations, structure, and messaging needed to convert visitors into community members, clients, or customers.

THE APPROACH

We built a comprehensive WordPress website using Elementor, integrating Kartra for lead capture, Libsyn for podcast functionality, and Printify for the shop experience. The project brought everything together into one cohesive branded platform supported by custom Canva graphics and strategic copy designed to connect directly with their community.

Project Details

CLIENT

Black Woman Leading

INDUSTRY

Media / Community

ENGAGEMENT

Full Website Build

YEAR

2022

WEBSITE

blackwomanleading.com

DELIVERABLES

What Was Built

WordPress Website Build

Designed and developed a full multi-page WordPress site using Elementor, built to support the brand's content, community, and commerce goals in one unified platform.

Kartra Integration

Connected Kartra to the site for seamless lead capture, email list building, and funnel automation, turning site visitors into engaged subscribers.

Libsyn Integration

Integrated Libsyn podcast hosting directly into the site, creating a branded, easy-to-navigate podcast hub for episodes and episode archives.

Printify Integration

Set up and connected Printify for a fully functioning merch shop, enabling the brand to sell branded products without managing inventory or fulfillment.

Graphics (Canva)

Created a library of on-brand graphic assets using Canva, from social media templates and podcast cover art to website banners and content imagery.

Copy Development

Wrote conversion-focused, brand-aligned copy across all key pages, ensuring every word reflected the platform's voice and moved visitors toward action.

WORK SAMPLES

Pages Delivered

OUTCOMES

Results & Impact

7+

Revenue streams unified under one digital platform

100%

Custom-built pages, no templates, no shortcuts

Third-party integrations deployed and live

Testimonial

What the Client Said

Working with Tiffany was one of the best decisions I made for this brand. She didn't just build us a website — she built us a home base that finally matches the vision we've had all along. Everything is connected, everything works, and for the first time our audience can actually experience the full breadth of what we do in one place.

Laura Knights

Founder, Black Woman Leading