Bofta Yimam
Building the lead generation engine behind an Emmy® Award-winning journalist’s coaching brand — a lead magnet, tripwire offer, and sales page designed to turn her storytelling authority into a scalable business.
INDUSTRY
Media & Speaking
Engagement
Funnel & Content Build
Year
2022
overview
About the Client
Bofta Yimam is an Emmy® and Edward R. Murrow Award-winning journalist, former national TV anchor, and the first Ethiopian-American newscaster to receive an Emmy. After more than a decade reporting and anchoring for outlets including CBS National News, EuroNews, and BBC, Bofta built a second career as an international speaker and executive coach — founder of StoryLede®, and creator of the signature Speak & Influence workshop that has helped hundreds of experts grow their visibility through the power of story.
When she came to Tiffany Michelle & Co., Bofta had the credibility, the media presence, and a proven workshop format that audiences loved — but no digital system to turn that authority into a steady stream of new clients. There was no lead magnet capturing her audience’s information, no low-cost entry offer to convert interest into a first purchase, and no sales page built to carry her story-driven brand voice. She needed an online presence as compelling as she is on camera.
THE WORK
Challenge & Approach
THE CHALLENGE
Bofta’s reputation as a journalist and speaker brought attention, but attention alone wasn’t converting into a predictable client pipeline. With no lead magnet, there was no easy first step for new audiences to take. With no tripwire offer, there was nothing low-risk to move a curious lead toward a paid relationship. And without a dedicated sales page, every conversation about her coaching had to start from scratch instead of building on a system already doing the work.
THE APPROACH
Tiffany built the full top-of-funnel system Bofta’s brand needed — a lead magnet to capture interest, a tripwire offer to convert that interest into a low-commitment first purchase, and a sales page written to carry the same storytelling energy Bofta brings to the stage. Ongoing social media management and copywriting kept the brand’s voice consistent and visible, feeding new leads into the funnel week after week.
Project Details
Bofta Yimam
INDUSTRY
Media & Speaking
ENGAGEMENT
Funnel & Content Build
WEBSITE
YEAR
2022
DELIVERABLES
What Was Built
Lead Magnet Setup
A branded lead magnet designed to capture Bofta's audience and introduce them to her storytelling philosophy — the entry point into her full funnel.
Sales Page
A conversion-focused sales page written to reflect Bofta's on-camera presence and storytelling expertise, guiding visitors confidently toward a purchase decision.
Tripwire
A low-cost, high-value tripwire offer built to convert new leads into paying customers quickly, warming them up for higher-ticket coaching and workshops.
Social Media Management
Consistent, on-brand social media management to keep Bofta's audience engaged and continually feed new leads into her funnel.
Copywriting
Brand-aligned copywriting across every touchpoint — from the lead magnet to the sales page — written to carry Bofta's authority and storytelling voice through the entire funnel.
WORK SAMPLES
Pages Delivered
OUTCOMES
Results & Impact
5
Connected funnel components built from scratch
1st
Tripwire offer to convert leads into customers
✦
On-brand sales page now live & converting
Testimonial
What the Client Said
Services Delivered
- Lead Magnet
- Tripwire
- Sales Page
- Social Media Management
- Copywriting
Discover other projects
NOT SURE WHERE YOUR BUSINESS ACTUALLY STANDS?
Find out what's working for you and what's still working against you.
Takes less than 10 minutes.