Girl! What’s In Your P.U.R.S.E? is a full-service financial coaching brand founded by Latrice Goodwine, with a mission to make personal finance fun, approachable, and relatable for women. What began as a book using everyday items found in a woman’s purse as financial metaphors has evolved into a global coaching platform featuring a podcast, an Inner Circle membership community, and group coaching programs that empower women to protect, grow, and confidently manage their money.

When Latrice partnered with Tiffany Michelle & Co., the brand had strong momentum, a loyal audience, a growing podcast, and successful coaching programs. However, the operational systems had not kept pace with that growth. Membership access needed to be streamlined, launches lacked a repeatable framework, and live events required stronger backend systems to run efficiently. The business needed a reliable infrastructure that could support continued growth while delivering a seamless experience for members and event attendees.