Heaven Leigh Helping Hands

Building a complete digital presence, from lead generation to content infrastructure, for a mission-driven care services organization.

INDUSTRY

Care Services / Nonprofit

Engagement

Full Digital Setup

Year

2022

overview

About the Client

Heaven Leigh Helping Hands is a mission-driven organization providing compassionate care and support services to individuals and families in need. Founded on the belief that everyone deserves access to dignified assistance, the organization serves its community through hands-on programs and outreach.

When they came to Tiffany Michelle & Co., they had a powerful message but lacked the digital infrastructure to reach the people who needed them most — and to grow a consistent community of supporters and clients online.

THE WORK

Challenge & Approach

THE CHALLENGE

The organization had no way to capture leads, no content system to build authority, and no consistent social media presence. Their message wasn’t reaching the right audience online, and they were leaving potential clients and donors on the table.

THE APPROACH

We built the full digital foundation from the ground up: a lead magnet to capture interest, an opt-in page to convert visitors, a blog to establish expertise, and a managed social strategy to grow reach consistently over time.

Project Details

CLIENT

Heaven Leigh Helping Hands

INDUSTRY

Care Services

ENGAGEMENT

Full Digital Setup

YEAR

2022

DELIVERABLES

What Was Built

Lead Magnet Setup

Created a compelling value-driven resource designed to attract the ideal client and build trust before the first point of contact.

Opt-In Page Setup

Designed and built a conversion-focused opt-in page to capture visitor emails and grow the organization's list of engaged community members.

Blog Setup & Copywriting

Built out the blog infrastructure and wrote foundational content — including a cornerstone post on signs an elderly parent needs help — to drive organic traffic and build authority.

Social Media Management

Developed and executed a consistent social media strategy to grow the organization's reach, engage the community, and drive traffic back to key pages.

WORK SAMPLES

Pages Delivered

OUTCOMES

Results & Impact

Complete digital foundation built from scratch

5

Core digital assets delivered and deployed

Lead capture and community growth activated

Testimonial

What the Client Said

"Working with Tiffany transformed our ability to reach the families who need us most. We went from having no digital presence to a fully functioning system that works for us every day."

Heaven Leigh

Founder, Heaven Leigh Helping Hands