I’m The Boss Now is a youth entrepreneurship education brand built on a simple belief: kids’ natural creativity and curiosity make them perfect candidates for exploring entrepreneurship. Through KIDposiums, expos, workshops, and Awards Galas, the brand has spent over a decade introducing hundreds of young people to what’s possible when that curiosity is nurtured early — turning childhood imagination into real business thinking.

When the founder came to Tiffany Michelle & Co., the mission was clear and the programming was proven, but there was no digital system to capture interested parents and convert them into program participants. There was no lead magnet, no opt-in page, and no email sequence to nurture families from “interested” to “enrolled.” The brand needed a funnel that could do the inviting automatically — one that matched the energy and credibility of the in-person work.