Mulework
Building the lead generation infrastructure for a seasoned Atlanta-based business consulting firm — so the brand that helps others grow could finally build a digital system to grow itself.
INDUSTRY
Business Consulting
Engagement
Lead Generation Setup
Year
2022
overview
About the Client
Mulework is an Atlanta-based business consulting and coaching firm built on a straightforward promise: let them do the hard work so their clients can focus on growth. Led by CEO Bobby — a community development executive with over 25 years of experience in retail, tax services, and small business consulting — Mulework guides entrepreneurs through every critical stage of building a business, from formation and legal structure to payroll, bookkeeping, operations strategy, and long-term coaching.
When Mulework came to Tiffany Michelle & Co., the firm had a proven track record and a genuine ability to move businesses forward — but no digital infrastructure to reflect it. There was no consistent lead generation system, no opt-in page capturing prospect information, and no social media strategy feeding new clients into the business. The very systems they helped their clients build were missing from their own brand.
THE WORK
Challenge & Approach
THE CHALLENGE
Mulework’s growth had been driven largely by referrals and reputation — both powerful, but neither scalable on their own. Without a lead generation system in place, there was no consistent way to attract, capture, and nurture new prospects online. Their social media presence wasn’t connected to a strategy, and there was no opt-in page to convert website visitors or social traffic into leads they could follow up with.
THE APPROACH
Tiffany started with strategy — consulting on how Mulework’s lead generation should work before touching a single tool. From there, the team built an opt-in page to capture and convert incoming interest, managed social media to build consistent visibility and drive traffic, and set up the systems needed to turn that attention into a reliable pipeline of qualified small business owner leads.
Project Details
Mulework
INDUSTRY
Business Consulting
ENGAGEMENT
Lead Generation Setup
WEBSITE
YEAR
2022
DELIVERABLES
What Was Built
Lead Generation Consulting
Strategic consulting to define how Mulework would attract, capture, and convert leads online — giving every tactic a clear role in a cohesive pipeline before any build began.
Opt-In Page Setup
A dedicated opt-in page built to capture information from interested business owners and turn website and social traffic into a growing list of warm, qualified prospects.
Social Media Management
Consistent, on-brand social media management to build Mulework's visibility with the small business owners and entrepreneurs they're best positioned to serve.
WORK SAMPLES
Pages Delivered
OUTCOMES
Results & Impact
3
Core systems built to create a consistent lead pipeline
1st
Digital opt-in funnel ever built for the brand
✦
Social media now feeding top of the funnel weekly
Testimonial
What the Client Said
Services Delivered
- Lead Generation Consulting
- Opt-In Page Setup
- Social Media Management
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