Shaping Solutions
Mapping the customer journey and building a complete funnel system for a clinical therapist and business psychologist whose STOP IT NOW Framework was ready to scale. She just needed the infrastructure to do it.
INDUSTRY
Coaching & Personal Development
Engagement
Sales Funnel Consulting
Year
2022
overview
About the Client
Shaping Solutions is a coaching and consulting practice founded by Dr. Shiela Little, LMSW — a clinical therapist, business psychologist, and the creator of the proprietary STOP IT NOW Framework. With over 20 years of practice, Dr. Little has helped thousands of clients break through self-sabotage, overcome procrastination, and build the lives they actually want, operating at the intersection of mental health, personal transformation, and professional development.
When she came to Tiffany Michelle & Co., Dr. Little had a proven methodology, a powerful movement, and offers that were genuinely changing people’s lives — but her digital systems weren’t keeping pace. There was no clear customer journey, no mapped funnel, and no automated infrastructure to capture leads and guide prospects into her programs. She needed a strategist who could translate her expertise into a system that converts.
THE WORK
Challenge & Approach
THE CHALLENGE
Dr. Little’s work was deeply impactful but digitally invisible. Without a mapped customer journey, her audience had no clear path from discovery to commitment. Her opt-in process was disjointed, her social media wasn’t feeding a system, and her signature 30-Day Challenge — one of her most powerful entry points — had no dedicated page or automated follow-through. She was doing the work manually that a well-built funnel could do for her around the clock.
THE APPROACH
Tiffany started at the strategy level — mapping Dr. Little’s full customer journey before touching a single page or tool. With a clear picture of how prospects move from awareness to enrollment, the team built an opt-in page, configured the 30-Day Challenge setup, managed her social media to feed the top of the funnel, and provided ongoing sales funnel consulting to refine the system as it ran. The result was a connected, intentional path from first touch to paying client.
Project Details
Dr. Shiela Little
INDUSTRY
Coaching & Personal Development
ENGAGEMENT
Sales Funnel Consulting
YEAR
2022
DELIVERABLES
What Was Built
Customer Journey Map
A full strategic map of how Dr. Little's ideal client moves from first discovery to becoming a paying client — giving every tactic a clear job and a clear place in the sequence.
Sales Funnel Consulting
Ongoing strategic consulting to shape, refine, and pressure-test the funnel — ensuring every stage was built around how Dr. Little's audience actually thinks, feels, and decides.
Opt-In Page Setup
A dedicated, conversion-focused opt-in page built to capture leads and deliver Dr. Little's lead magnet — turning cold traffic into warm subscribers ready to go deeper.
Social Media Management
Consistent, on-brand social media management to build awareness, attract aligned followers, and drive steady traffic into the top of the funnel every week.
30-Day Challenge Setup
End-to-end setup of Dr. Little's signature 30-Day Challenge — the registration page, the participant journey, and the automations that run it — turning a powerful concept into a scalable lead generation engine.
Workshop Registration Page
A branded workshop registration page built inside Kartra to support Dr. Little's live event and masterclass launches — designed to convert and built to run on its own.
WORK SAMPLES
Pages Delivered
OUTCOMES
Results & Impact
5+
Connected systems built from a single strategy
30
Day Challenge launched with full automation
Clear customer journey mapped end-to-end
Testimonial
What the Client Said
Services Delivered
- Sales Funnel Consulting
- Customer Journey Map
- Opt-In Page Setup
- Social Media Management
- 30-Day Challenge Setup
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