The KARS Group
A targeted digital refresh, website updates, a custom podcast landing page, JotForm integrations, opt-in pages, and conversion copy for a professional services firm built on experience and expertise.
INDUSTRY
Professional Services
Engagement
Website Updates & Digital Setup
Year
2022
overview
About the Client
The KARS Group is a professional services firm offering strategic consulting, executive coaching, and leadership development to organizations navigating change and growth. With a deep bench of expertise and a growing media presence, including a podcast, the brand serves ambitious professionals and institutions who are ready to move with purpose.
When they came to Tiffany Michelle & Co., they had an established brand and a loyal audience, but their digital infrastructure had not kept pace. They needed sharper landing pages, cleaner integrations, and copy that converted, all without rebuilding from scratch.
THE WORK
Challenge & Approach
THE CHALLENGE
The KARS Group had a strong brand and growing momentum, but their website was not fully supporting their next stage of growth. Key pages needed updates, the podcast needed a dedicated space within the website, and their lead capture systems needed better connection and flow. Visitors were finding the brand but lacked a clear path to engage, learn more, or take the next step.
THE APPROACH
Tiffany focused on improving and optimizing the existing digital foundation rather than starting from scratch. The project included refreshing key website pages, creating a dedicated podcast landing page with integrations, connecting JotForm and opt-in pathways for lead capture, and developing conversion-focused copy that reflected the firm’s expertise and leadership voice. The result was a more streamlined digital experience built for clarity, engagement, and growth.
Project Details
The KARS Group
INDUSTRY
Professional Services
ENGAGEMENT
Website Updates & Digital Setup
YEAR
2022
WEBSITE
DELIVERABLES
What Was Built
Website Updates & Revisions
Audited and updated existing pages across the site, refreshing layout, content hierarchy, and visual presentation to better reflect the brand's current positioning and offerings.
Landing Page Design
Designed focused, conversion-ready landing pages built to move the right visitors toward the right next step, whether that was booking a call, downloading a resource, or joining the email list.
Podcast Integration
Built a dedicated podcast hub on the site and integrated it with the client's podcast hosting platform, giving listeners a branded home base and making episodes easy to discover and share.
JotForm Integration
Connected JotForm to key pages across the site, streamlining inquiry and application submissions and ensuring leads were captured cleanly and routed to the right place.
Opt-In Page Integration
Set up opt-in page flows tied to lead magnets and email list growth, creating a clear path from visitor to subscriber for people entering the brand's ecosystem for the first time.
Copy Development
Wrote strategic, brand-aligned copy across all updated and newly built pages, making sure every word reflected the firm's authority and gave visitors a clear reason to take action.
WORK SAMPLES
Pages Delivered
OUTCOMES
Results & Impact
4+
New and refreshed pages delivered across the site
3
Lead capture integrations connected and live
1
Cohesive digital presence — podcast, opt-ins, and pages aligned
Testimonial
What the Client Said
Services Delivered
- Website Updates & Revisions
- Landing Page Design
- Podcast Integration
- JotForm Integration
- Opt-In Page Integration
- Copy Development
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