U Me Paint Experience
Turning a beloved in-studio paint-and-sip experience into a digital product overnight — converting a physical event into an online offering when COVID-19 closed the doors.
INDUSTRY
Events & Experiences
Engagement
Sales Funnel VIP Day
Year
2020
overview
About the Client
U Me Paint Experience is a chic paint-and-sip lounge in Old Town Saginaw, where guests connect with friends, family, and strangers-turned-friends while unleashing their creativity under the guidance of an experienced local artist. With a 100% recommendation rate from hundreds of reviews, the studio built its reputation on a warm, social, in-person atmosphere — guests walk in for a night out and walk away with a painting and a memory.
When COVID-19 shut the studio’s doors, the entire business model — built around bringing people physically together — was suddenly at risk. The owner came to Tiffany Michelle & Co. needing to move fast: take the heart of the in-studio experience and turn it into something customers could enjoy safely from home, without losing what made the brand special in the first place.
THE WORK
Challenge & Approach
THE CHALLENGE
U Me Paint’s entire business was built on in-person connection — guests in a room, an artist guiding them live, a shared social experience. With studios closed and no clear timeline for reopening, the brand had no digital product, no sales page, and no way to deliver that same connection remotely. The team needed a working solution fast, not a months-long rebuild.
THE APPROACH
Tiffany ran an intensive Sales Funnel and Product Creation VIP Day to move quickly from idea to execution. Starting with a focused strategy session to map the logistics and marketing of a virtual experience, the team built a MailChimp sales page integrated with the client’s existing Wix site, wrote all the copy needed to sell the new offer, and configured the technology so the studio could run its first-ever virtual painting experience.
Project Details
U Me Paint Experience
INDUSTRY
Events & Experiences
ENGAGEMENT
Sales Funnel VIP Day
WEBSITE
YEAR
2022
DELIVERABLES
What Was Built
Sales Funnel & Product Creation VIP Day
A focused, single-day strategy and build session to take the studio from "we need to pivot" to a fully built, sellable digital product — fast.
Physical-to-Digital Conversion
A complete strategy to translate the in-studio paint experience into something customers could enjoy safely at home, without losing the social, guided feel.
Sales Funnel Strategy & Build
A complete funnel strategized and built to sell the new virtual experience — from first awareness through checkout and event access.
Copy Development
Sales and marketing copy written to make the case for a virtual paint night and capture the same energy customers loved in the studio.
MailChimp Landing Page
A sales page built on MailChimp and seamlessly integrated with the client's existing Wix website, so customers could purchase without ever leaving the brand experience.
Email Marketing Campaign
A MailChimp email campaign built to announce the new virtual offering to the studio's existing customer base and drive fast turnout for the first event.
WORK SAMPLES
Pages Delivered
OUTCOMES
Results & Impact
1
VIP Day to go from idea to launched product
1st
Virtual painting experience ever offered by the studio
✦
New revenue stream during a full shutdown
Testimonial
What the Client Said
Services Delivered
- Sales Funnel & Product Creation VIP Day
- Physical-to-Digital Conversion
- Sales Funnel Strategy & Build
- Copy Development
- MailChimp Landing Page
- Wix Integration
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